One of the best things about BB Frösch Chalk Paint Powder is that it can be used with ANY BRAND of flat finish latex paint. The key is flat finish. If you are able to find paint without primer, that’s even better. If not, that’s okay, too–you will still get all the great properties of chalk paint, it will just thicken a little more when stored over time.
Behr is a great brand for convenience because it is readily available in sample 8 oz. jars that can be tinted any color for about $3. Behr is also available with No-Voc’s.
Valspar has a 10 oz. sample jar, but it currently is not available in flat finish.
We LOVE Benjamin Moore and highly recommend it. Many locations only offer this brand in a quart. However, just because you buy a quart, doesn’t mean you have to mix the whole quart. For most projects, we still recommend mixing just 8 oz. (1 cup) at a time.
If you are buying a quart, pick whatever brand you want, because they all have a flat-finish choice.